Name of Office/Institution/ Firm/University

Post Held

Status of

Institution/ University

/Office/Firm

Period of

Employment (DD/MM/YY)

Total

Period

Part

Time/Contract

Basis/ Ad-hoc/ Regular/ Temporary/ Permanent

Nature of

Duties

From

To

Gargaon College, Simaluguri, Sivasagar (Assam)

Assistant Professor

College under Dibrugarh University

30/11/2016

On Service

Permanent Faculty

Teaching /

Research

Chaiduar College, Gohpur, Biswanath(Assam)

Assistant Professor

College under Gauhati University

1/8/2014

29/11/2016

Contractual

Teaching

Future Innoversity

Visiting Faculty

Private

20/8/2011

15/12 2011

4 month

(approx)

Visiting Faculty

Teaching

Nis Academy

(a division of NIS Sparta Ltd.; a reliance ADA Group Company)

Faculty

Private

May 2009

July 2011

2 year&

2 month

Permanent Faculty

Teaching/ Admin.

Author(s) Name

Year

Title of The Paper

Journal Details

Volume/Issue/ISSN

Dr. Mintu Gogoi

2021

Advertising is A Key Appeal for The Transformation of Consumers' Attitude: An Exploratory Study in Silchar of Cachar District (Assam)

UGC Care listed Journal

SHODH SANSACHAR Bulletin

(An international bilingual peer reviewed referred journal)

Jan-March 2021

Vol.11, Issue41,

Page No-7-10

ISSN-22293620

MintuGogoi

Dr.Brajesh Kumar

Nov. 2014

Cause Advertising For An Effective Control Of The Habit Of Tobacco Consumption: An Innovative Approach

International Journal Of Marketing And Financial Management,

Vol. 2, Issue 10

Page No-25-41

ISSN: 2349-2546 (Print),

MintuGogoi

Dr.Brajesh Kumar

Jan. 2014

Customer Engagement: Six Stages Of Customer Edge

MERC Global’s International Journal Of Social Science & Management,

Vol. 1, Issue 1

Page No-1-11

ISSN: 2348-5620(Print)

Dr.Brajesh Kumar

Mintu Gogoi

Oct.-Dec. 2013

Fast Moving Consumer Goods Industry In Rural Market Of India: A Case Of Mutual Reinvigoration

Ushus  Journal Of Business Management, ,

Volume -12, No-4

Page No-51-65

ISSN:0975-3311

MintuGogoi

Jan –Dec, 2013

Brands Awareness and Satisfaction of Users’ towards Mobile Phone: A Case study in Guwahati

PCC Journals of Economics & Commerce,

Volume -5, No-5

Page No-18-23

ISSN: 2229-6417,

MintuGogoi

Pingki Sharma

Sept. 2013

Employment Generation & Poverty Alleviation Through Self Help Group (S): A Case Study In Bajiagaon Development Block Of Nagaon District (Assam)

Indian Journal Of Commerce & Management Studies,

Volume- iv, Issue 3,

Page No-9-13

ISSN: 2240-0310

EISSN: 2229-5674

MintuGogoi

Dr.Brajesh Kumar

July2012

Customer Engagement: A Conceptualization

Banijya

Vol-5, No-1

Page No-66-71

ISSN: 0974-0010

Dr.Brajesh Kumar

Mintu Gogoi

May 2011

A Case Study On Consumers’ Buying Behavior And Brand Loyalty With Regard To Processed Liquid Packed Milk In Guwahati”

Indian Journal Of Marketing

Volume 41, No-5, 

Page No-48-52

ISSN: 0973-8703.

MintuGogoi

Dr.Brajesh Kumar

May-Aug. 2010

MBA Students’ Brand Awareness And Preference With Regard To Branded Laptops: A Case Study In Nis Academy, Guwahati”

Journal Of Marketing & Communication

Vol-6, Issue-I,

Page No-45-49

ISSN:0973-2330

Dr.Brajesh Kumar

Mintu Gogoi

May-Aug. 2009

Consumers’ Perceptions And Awareness With Regard To ‘Purabi’ In Guwahati- A Case Study”,

Journal Of Marketing & Communication

Vol-5, Issue-1,

Page No-52-68

ISSN: 0973-2330

Dr.Brajesh Kumar

Mintu Gogoi

July2009

Consumers’ Perceptions And Awareness With Regard To Processed Liquid Packed Milk In Guwahati - A Case Study”,

Banijya

Vol-2, No-1,

Page No-58-63

ISSN:0974-0010

Author(s) Name

Year

Title of The Paper

Name and Place of Conference

Conference Proceedings/ Conference Issue/ Journals

G. Patra

Mintu Gogoi

SanjitaLenka

Jan-Jun

2013

Self Evaluation And Targeted Professional Development : An Approach To Enhance Quality In Professional Education

13^Th National Seminar On Quality Enhancement In Professional Education, held in Srusti Academy Of Management, Bhubaneswar, Odisha, 

March 15-16, 2013

Srusti Management Review, ISSN: 0974-4274,

Volume-VI, Issue- I

Brajesh Kumar

Mintu Gogoi

July- Sept. 2013

Employer Branding: Conceptualization in Indian Context

65^th all India Commerce Conference AICC),

KPB Hinduja college of Mumbai, held on

Nov. 9-11, 2012

The Indian Journal Of Commerce, 65^TH Annual Conference Issue, ISSN:0019-512X, Vol.66, No.3, page.131-137

Author(s) Name

Year

Title Of The Chapter/  Paper

Title Of The book /ISBN

Details of Publisher

Dr. Mintu Gogoi

2020

Socio- Economic Condition of Tea Garden Workers in India: Research Indication for the period from 2000 to 2020

Tea Makers of North East India

ISBN-978-93-89262-14-18

South Eastern Book Agencies, Ghy-781024

Dr. Mintu Gogoi

Mr. Gautom Hazarika

2020

“Impact of COVID-19 on the Share Prices of Oil Sector Companies Listed in the National Stock Exchange: a Study”

Impact of covid-19 on Indian Society: Challenges and Opportunity

ISBN-978-93-85756-99-3

Balaji Publication, New Delhi

Dr. Mintu Gogoi

2018

Customer Engagement Practices In Select Fast Moving Consumer Goods (FMCG) Companies in India : A Study

Summary of Doctoral Theses 

Vol-VIII

ISBN: 978-81-936621-8-2

Assam College Teachers’ Association

&

Panchajanya Books,Ghy-1

Dr. Mintu Gogoi

2018

Fast Moving Consumer Goods (FMCG) Market Scenario in India: A Study

Contemporary Research in Commerce and Management

ISBN :978-620-2-30911-0

Scholars’ press 2018

17 Meldrum street, Mauritius

MintuGogoi

2015

Employee Engagement : A New Key Arena of Human Resource Management

A Compedium on Contemporary Issues in Management Thoughts and Practices

ISBN: 978-81-7381-959-9

New central book agency (p) ltd.

8/1 C D Lane, Kolkata-700009

MintuGogoi

2015

M-Banking : A Contrivance For Financial Inclusion

Financial Management : Contemporary Thoughts

ISBN: 978-93-84443-33-7

Research India Publication

B-2/84 G Floor, Rohini Sector-16, Delhi-110089(India)

MintuGogoi

2014

Customer Engagement: A Key Tool For Marketers in the 21^st Century

Glimpse Of Consumer Behaviour Towards 2020,

ISBN: 978-93-84743-25-3

Bonfring, Coimbatore-641012, Tamilnadu (india). www.bonfring.org

Dr. Brajesh Kumar

Mintu Gogoi

2014

Satisfaction By Means Of Satisfaction: An Exploration In To The Domain of Consumer Behaviour

Reinventing Management Strategies: the Design for Future, issues in marketing and finance

ISBN: 978-93-81212-70-7

Bharti Publications,

New Delhi- 110002

MintuGogoi

2014

Employer Branding: A Strategic Tool for Human Resource Management

Trends and Challenges in Management, First Edition

ISBN: 978-93-83241-13-2

Archers & Elevators Publishing House Bangalore– 560090, India, www.aeph.in

Author(s) Name

Year

Title Of The book

ISBN

Details of Publisher

Dr. Mintu Gogoi

Mr. Anil Tanti

Mr. Gautom Hazarika

2021

Entrepreneurship Development

ISBN: 978-93-89904-87-1

Mahaveer Publication,

Dibrugarh-786001

Dr. Mintu Gogoi

2020

Project Report Writing : A Manual For Beginners

ISBN:978-81-937874-9-6

Prime Enterprise, Nazira, Sivsagar (Assam)

Dr. Mintu Gogoi

Dr. Brajesh Kumar

2018

Customer Engagement: Theoretical Framework & Methodological Development (a case of Indian FMCGs)

ISBN: 978-93-86789-78-5

KAAV Publications,

New Delhi -110096

Particulars

Period

Theme

Organized by

Online Workshop

3 -7 May 2021

Use of ICT Tools for Effective Teaching

Teaching learning centre, Tezpur Universityin  association  with  IQAC,  Gargaon  College,

One Week Online International Workshop

13 July to 18 July 2020

“Research Methodology”

Department of Commerce Assam University, Silchar

a week-long workshop

2011

From Research Methodology to Project Writing

Department of Business Administration,

School of Management Studies,

Assam University, Silchar.

3days Workshop

2010

Basic Statistics and Research Data Analysis

Department of Business Administration, School of Management Studies, Assam University, Silchar

Title of the paper

Period

Theme of seminar

Organized by

Details

Mobile Banking- Taking banking service to the common man

23-24 Nov. 2012

Promoting financial inclusion for inclusive growth with special reference to North –East India

Dept. of Commerce ,

Assam University,

Diphu campus

ICSSR-NERC Sponsored National Seminar

Role of Self Help Group(S) in Employment Generation & Poverty Alleviation: A Case Study in Bajiagaon Development Block of Nagaon District (Assam)

13-15 Dec. 2011

Micro Finance and Sustainable Development in North East India

Lakhimpur Commerce College in collaboration with ACTA, Lakhimpur Zonal Committee

UGC Sponsored National Seminar

Particulars

Period

Theme

Organized by

4 days international conference 

8-11 June 2021

Examination-IDEA2021; International Debate on Examination & Assessment-2021

Council of examiners –India

&

Skill state foundation, Pune

International Conference

Paper titled:

“Green Marketing: A Conceptual Sketch”

23 Feb. 2020

Role Of Multidisciplinary Studies In Environment Protection

Narain College, Sikhohabad (UP) in Collaboration with Global Research Foundation

International Conference

Paper titled:

Satisfaction by Means of Satisfaction: An Exploration in to The Domain of Consumer Behaviour

30 Nov. 2013

Reinventing Management Strategy: The Design For Future

Institute of Management Studies(IMS), Ghaziabad

65^th All India Commerce Conference (AICC)

Paper titled:

Employer Branding: Conceptualization in Indian Context

9-11 Nov. 2012

Technical Session –III,

Employer Branding: Emerging Dimensions

AICA/ KPB Hinduja College,  Mumbai, India

65^th All India Commerce Conference (AICC)

Paper titled:

Reporting Practices in Indian Mutual Fund Industry: A Study

9-11 Nov. 2012

Technical Session –I,

Integrated Reporting: Challenges And Opportunities

AICA/ KPB Hinduja College,  Mumbai, India

65^th All India Commerce Conference (AICC)

Paper titled:

Infrastructure Development for Industrialization: A Case Study

9-11 Nov. 2012

Infrastructural  Development In India : The Road Map Ahead

AICA/ KPB Hinduja College,  Mumbai, India

65^th All India Commerce Conference (AICC)

Paper titled:

Why Did Anti-Tobacco Campaign fail? A Case Study in Societal Advertising in Guwahati

13-15  Dec.2011

Technical Session –III,

AICA/ Pondicherry University, Pondicherry

International Conference

Paper titled:

Consumers’ Attitudinal Change through Advertising

18-19 Nov. 2011

Competition And Competitiveness of Global Corporate Sector

Srusti Academy of Management, Bhubaneswar, Odisha

Particulars

Period

Theme

Organized by

Seven days Faculty Development Program

03Aug to 09Aug 2020

The role of teacher in nation building

Department Of English, Department of Commerce and IQAC, Keshav Memorial Institute of Commerce and Sciences in collaboration with ICSSR-SRC, Ministry Of HRD, New Delhi

Faculty Development Program

30 July 2020

Intellectual Property Rights: A Road Map

PG Department Of Computer Science And Application, Islamiah Women’s Arts and Science College

One Week Faculty Development Program

6 July 2020 to 12 July 2020 

E-Contents and ICT Tools For Innovative and Effective Teaching

IQAC & Department Of education, Nandalal Borgohain City College, Dibrugarh in collaboration with BSVS Educational Learning Centre, Nagpur, India

Particulars

Period

Theme

Organized by

Online Subject Refresher Course

3 -18 Sept.2020

Women Studies (Open to all)

UGC Human Resource Development Centre, AMU, Aligarh

Orientation Programme

29^th Jan -26^th Feb 2019

152-OP

UGC Human Resource Development Centre, AMU, Aligarh

Title Of The Projects

Name of the Student 

Year

Course /Program

Type

A study on the Performance Appraisal system in NEEPCO

Dipti Nath

2011

MBA

Internship Project

The Performance Appraisal system of the Officers of AGCL

Torit Bhuyan

2011

MBA

Internship Project

Market potentiality for launching storage water heater (SWH) in Central Zone of Guwahati: A Case Study in Havels Brand

PranjalCharkraborty

2011

MBA

Internship Project

Comparative study of Revenue budget and budget control mechanism: A Study in Numoligarh Refinery Limited

NabinSahu

2010

MBA

Internship Project

Title /Subject of paper

Year

Course /Program

Study of Operation Flood Program in Assam and Consumers Purchase Behaviour of Processed liquid milk and milk Products Produces by West Assam Milk Producer’s Cooperative Union Ltd. In Guwahati

2007

M.Com.